Showing posts with label controversial. Show all posts
Showing posts with label controversial. Show all posts

Monday, August 12, 2013

Construction begins on controversial Willits bypass

WILLITS, Calif. (KGO) -- Months of protests have slowed down a controversial Caltrans project, but construction has not stopped. A multi-million dollar freeway is being built on sensitive wetlands in an area that just doesn't have many cars. That money could be spent on roads anywhere in California, including the Bay Area. We bring you up to date on what's happening to your transportation dollars.

The Bay Area is now considered the eighth most congested traffic spot in the world. Los Angeles is number three. But Caltrans is planning to spend $300 million in the little town of Willits in Mendocino County where traffic is going down. Construction has already started.

We first told you about this project last May and we went back to take a closer look at what is happening to your transportation dollars and claims that Caltrans is misleading taxpayers.

"A CEO of a corporation would be fired for this kind of horrible, destructive, costly decision making," said Rich Estabrook, a petroleum engineer who lives near Willits. He has joined a coalition of environmental groups fighting the project.

More than 30 protesters have been arrested. The California Highway Patrol now guards the site 24 hours a day, but Caltrans is determined to keep going. Spokesman Phil Frisbie told us, "This has been a top priority of many agencies including the Mendocino Council of Governments for decades."

Willits is 135 miles north of San Francisco on Highway 101 -- the major route north to Eureka.

Frisbie says, "It's considered by many to be the lifeline to the north coast."

That may be true, but by the time Highway 101 goes through Willits, there are only about 8,000 vehicles a day on the road. Caltrans wants to build a four-lane freeway designed to carry roughly 5,000 vehicles an hour. That's $300 million for six miles of freeway, all designed to bypass a bottleneck where 101 turns into Main Street.

Willits City Council member Ron Orenstein says there are often "two lanes of traffic heading north, just gridlocked." He supports Caltrans' plan. There is no question something needs to be done, but others say Caltrans' solution is way too expensive and does too much damage to sensitive wetlands.

City Council member Madge Strong says, "It's too destructive and it only serves a very, very small segment of the traffic."

Critics point to the bottleneck. Caltrans data shows 70 percent of it is locals just driving around town, so most of the cars there won't even use the bypass. To get an idea of who would drive on the bypass, looked at photos from Caltrans' own traffic cameras on Highway 101 north of Willits. Caltrans data shows 60 percent of those vehicles are driving through Willits, so the area is closer to the level of traffic that might be expected on the bypass. Most of the pictures show just a few cars or none at all on the road.

Caltrans told us the pictures don't give a true understanding of traffic. So we went back to see for ourselves. During the late afternoon when the road is generally busiest we saw more cars on the road, but they were all traveling close to the speed limit. During the rest of the day, we saw just a few cars on the road.

We also checked the Caltrans traffic cam repeatedly for about two months. The only really heavy traffic we saw was during music festivals and on holiday weekends. Caltrans admits they don't design roads for holidays.

Ellen Drell of the Willits Environmental Center says the new freeway "will be mainly empty because the number of cars predicted to use this bypass is so small."

So how did a project that seems so out of scale get approved? It started in the mid-1990's when Caltrans predicted traffic in the area would grow by 60 percent over 20 years. It didn't. In fact traffic went down, but the size of the freeway plan has not changed.

Caltrans first claimed, "Only four-lane routes were considered" due to a Federal Highway Administration requirement." They posted it on their website, told us that in an interview and constantly repeated it to critics. But a letter from a federal transportation engineer says that is not true. It says, "level of service is not determinative of the eligibility for federal aid." That means it's up to the state and Caltrans, not the federal government. Caltrans has revised its website, but claims the earlier statement was still true indirectly.

Frisbie said, "It's true in the context that the Federal Highway Administration requires us to meet the purpose and need for a project."

The first phase of construction is starting with just two lanes, predicted to cost $210 million. Tens of millions of those dollars are being spent to prepare the area for four lanes. Frisbie said, "All the permits are for a four-lane project. We purchased the land for a four-lane project. We are doing the mitigation for four lanes."

The final phase is estimated to cost $80 million to $90 million or more, depending on when construction takes place.

Critics are not giving up. Drell said, "The entire project could be shrunk back to a true two-lane road. So it's not too late."

The environmental impact of the bypass is so extensive, Caltrans is required to do $50 million worth of mitigation to compensate. Both sides are still waiting for a judge to rule in a lawsuit over environmental issues.

Written and produced by Jennifer Olney

(Copyright ©2013 KGO-TV.

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Monday, July 1, 2013

Retailers using controversial marketing tools

SAN FRANCISCO (KGO) -- When you're shopping, you're being watched. And not just by security. Retailers want to know everything about how you behave in their stores.

When you're shopping, you're being watched. And not just by security. Retailers want to know everything about how you behave in their stores.

And now, two Bay Area companies are working on technologies that will watch you like never before. We have a look at what these new marketing tools could mean for your privacy.

Sometimes a sign is just a sign. But sometimes, it's watching you.

"This sign here, basically has a small camera hidden into the back of the sign," said Mark McGowan.

He's a Product Director for EFI, they're in the printing business. But now, they're getting into the camera business.

"As I look at the sign, as you can see, my face is now circled," McGowan said.

It's called SmartSign. It's an ordinary cardboard sign, with an extraordinary ability to recognize faces. It can tell if you're looking at it, and for how long. And it's remarkably good at telling your age and gender.

When asked why put a camera in the sign, EFI Chief Technology Officer Ghilad Dziesietnik answered, "Well, because that's the best way to attract the immediate reaction of the observer in the sign. It's a one-to-one viewing angle."

He says internet marketers can tell if you click on an ad. But stores often don't know if their displays are effective.

"Are people even looking at the sign?" Dziesietnik asked. "What is the focus they have on the sign? Who are the people that look at the sign?"

SmartSign gives all those answers on a colorful web page from a device so cheap that once they release it in a few months, it could be everywhere.

"We really see the cost getting down to really a couple hundred bucks to actually get one of these on the street," McGowan said.

But retailers don't have to put a camera in a sign to start learning more about their customers. In fact, some are already doing it with the cameras that are in the ceiling.

"A system like this can work using your own existing surveillance camera," 3VR Chief Marketing Officer Joe Boissy said.

San Francisco-based 3VR is mainly a security company. Founded with money from the CIA, they built facial recognition that profiles people by age and gender, and tracks them through the store.

"Understand exactly where they're standing, what are they doing, and where they dwell," Boissy said. "Even though some people might say it's controversial, the way we would like to talk about it is to say, we are a friendly big brother."

3VR has tools aimed at customer service:

"I can ask the system to alert me when the line gets longer than six people because maybe I need to send another staffing member out there," 3VR Field Sales Engineer Diego Simkin said.

It can even tell if customers are happy or upset. And it answers the all-important question about the conversion rate -- how many of the people walked into the store and bought something, because they have cameras connected to the point of sale.

And that's where it gets sticky. Cameras connected to cash registers. Privacy advocates say it could mean that stored image of your face is no longer anonymous.

"It could be linked to their credit card transactions at a register, and then the store just has a wealth of information available on people," said Jennifer Lynch with the Electronic Frontier Foundation. "We don't know what's happening to that data, how long it's being stored for, and who it might be shared with."

The EFF worries it could be used for invasive advertising; or, in the wrong hands, identity theft.

When asked what the solution is here, Lynch replied, "I think that the solution is for retailers to not store as much information."

EFI is taking that suggestion. SmartSign analyzes the video, but never stores it. All marketers see are the numbers.

3VR does keep the video, but says it's not linked to your identity.

"We're not tracking people, we're tracking profiles, things that help retailers and consumers at the same time, save time and money," Boissy said.

Consumer advocate Jon Fox likes that promise, but he's worried.

"I think the problem with that argument is that it relies a lot on us trusting companies," he said.

(Copyright ©2013 KGO-TV/DT.

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Protester climbs onto equipment at controversial Willits project

WILLITS, Calif. (KGO) -- This is day five for a protester who is perched 50-feet high on a piece of Caltrans equipment in Mendocino County.


Last Thursday, protester Will Parrish climbed up on construction equipment at the controversial Willits freeway project. He's part of an environmental coalition trying to stop a bypass being built on wetlands.


Nearly 45 people tried to bring Parrish food and water on Saturday, but California Highway Patrol officers moved in.

Four people were arrested and remain in jail. Parrish is still refusing to come down.

Caltrans wants to build a four-lane freeway around Willits, but critics say a smaller, cheaper road would do the job without so much environmental damage.

(Copyright ©2013 KGO-TV/DT.

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